Since this blog was started by the marketing team here at Scribe we like to provide our customers and partners tips when we find them. Here is one that is free, easy and powerful. Our Marketing Automation vendor, Pardot, has come out with a free Visitor ID service that gives you reports, email notifications and web activity detail of visitors to your site. This differs from free analytics services like Google Analytics in that, while those services tell you about the amount and type of traffic you receive, they don't tell you which companies and organizations are visiting your site and what pages they are viewing (and for how long).
Who is visiting? | What pages are they visiting? |
Notification Emails |
Here at Scribe we are heavy users of Marketing Automation. In conjunction with Search Engine Optimization that Heather blogged about in her posts 5 reasons Scribe partners should care about SEO and SEO on your website in 5 (relatively) easy steps our Marketing Automation package handles our email marketing, web forms, nurture programs, landing pages, visitor tracking, lead scoring, data de-de-duplication and more. This is fully integrated to our CRM package so we can keep our sales team spending time on the most promising leads that have displayed buying behavior based on their web activity. We even have rules in place to notify sales when a silent prospect suddenly comes back to life on our site.
You can try out the free Visitor ID service at http://visitorid.pardot.com/.
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